PR Campaign proposalUniversity of Arkansas
School of Journalism
& Strategic Media
Who?
University of Arkansas’s School of Journalism and Strategic Media is home to hundreds of talented and award-winning students and faculty. It can be argued that UARK’s SJSM is one of the only departments on campus with the resources and expertise to tell stories in an effective and meaningful way.
What?
As a school focused on teaching the value of storytelling and reporting, it’s important that the stories of those at the heart of the school don’t go unnoticed. I worked alongside a group of 4 to develop a campaign that aims to create a narrative that presents the SJSM as an environment driven to highlight faculty, students, and alumni’s work and achievements. In turn, this will increase SJSM enrollment, strengthen brand identity, and establish a brand identity.
