Gain FlingsMedia Plan
University of Arkansas
Who?
Gain offers a wide variety of fresh smelling laundry detergents, fabric softeners, dryer sheets, dish detergents and more. For this assignment, we focused on Gain Flings, a 3-in-1: Gain detergent, Oxi Boost, and Febreze Freshness benefits providing 6 weeks of freshness from wash until wear.
What?
With a team of 4, I developed a comprehensive media plan that focused on Gain Flings.
Campaign Name:
Trade up to Gain Flings Get millennial and Gen Z GLU’s to switch from Gain liquid to Gain flings by bringing awareness to the benefits of Gain Flings because the product offers more convenience to their laundry routine.
Campaign Objective:
Develop a media plan that will build awareness and grow share of Gain Flings in the Laundry category by 5% in the top US Marketers.
Business Objective:
Build awareness of Gain Flings by placing advertisements throughout Gain liquid users’ omnichannel experience that focus on the convenience Gain Flings bring to their laundry routine.
Media Objective:
