Festival For music, art & technology
Who?
FORMAT is a three-day festival featuring an eclectic music lineup, artist-built venues, and interactive art experiences that takes place on the grounds of the Momentary in Bentonville, Arkansas.
What?
I had the opportunity to partner with the University of Arkansas and FORMAT’s creative team to work as an advertising consultant. I led a five-person team to develop an integrated advertising campaign proposal that showcased the unique aspects of the festival. Our proposal was considered by the FORMAT team to refine festival development.
Our campaign was centered on highlighting FORMAT's unique essence - a festival that goes beyond music to deliver a unique artistic experience. We aimed to showcase art in new ways, emphasizing to the target audience that FORMAT is a festival that breaks traditional boundaries.
Objectives & Goals
Client Book & Video:
My team of five and I researched and analyzed all things FORMAT. From target demographics to emerging festival trends, we worked to prepare an extensive proposal that we later presented to the FORMAT creative team, university representatives, and other advertising professionals.
The full presentation and campaign video can be found below.
enhance your senses
