PORTFOLIO

PORTFOLIO

Campaign Strategy & Brand Marketing

Delanie Smith

Hi, I'm Delanie.

There's nothing I love more than a story that stops you in your tracks, makes you lean in, and leaves you needing to hear more. So naturally, I made that my career.

My work lives at the intersection of brand strategy and creative storytelling - where a brief becomes a campaign and a business objective becomes something people want to talk about.

I specialize in integrated campaign strategy, finding the red thread that connects a brand's narrative and promotional goals across every touchpoint, from digital experiences to ordering in the drive-thru.

Currently serving as Brand Manager at Slim Chickens, a fast-growing QSR brand with 250+ domestic locations and a growing international presence. There, I work across brand strategy, creative development, and cross-functional execution to bring campaigns to life at scale.

CAMPAIGNS, INITIATIVES &   PROJECTS
Photography examples